Discover 30A Florida


Even the locals love to shop on 30-A! The fact is shopping in Santa Rosa Beach, FL is like going on a treasure hunt. The unique attitude and styles of each beach neighborhood on Scenic Hwy 30-A is showcased and sold in every local store. While other people head to the mall for retail and get a none-of-a-kind at full price, you could uncover a treasure as unique as a snowflake when you explore the shops on 30-A in Santa Rosa Beach, FL! Find your new favorite place to shop on Florida’s Emerald Coast. 

Do you have a favorite shop on Scenic Hwy 30-A? Share your favorite locale on our Facebook Page, today! 

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30A Pet Concierge

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Location: 50 Sweet Bay Drive, Santa Rosa Beach, FL 32459 Phone: 850-830-2356 Email: Website: Click Here to View

Pet sitting, dog walking, and pet transportation services to residents and vacationers along 30A. A local resident and a certified professional pet sitter.


Barefoot Princess/Island Clothier

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Location: 4 WaterColor Blvd. Phone: 850-534-0825

Barefoot Princess is an exclusive Lilly Pulitzer® retailer in WaterColor, Florida on Scenic Highway 30-A. Barefoot Princess carries an extensive line of signature Lilly® resort apparel. The store’s wide collection includes merchandise for ladies, children and home; as well as ladies shoes, jewelry and accessories.

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Beau Interiors

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Location: 32 E Co Hwy 30-A Phone: 850-534-0700
Beau Interiors is a lifestyle store aimed at capturing coastal living as simple, understated elegance. Located on Scenic 30-A at the 4-way stop in Grayton Beach, we offer furniture, rugs, lighting, art, accessories, gifts and more!
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Big Daddy’s Bikes & Beach Sports

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Location: 2217 Scenic Highway 30-A, Suite C Phone: 877-865-2997 Email:

Big Daddy’s Bike & Beach Sports offers a wide range of bikes and accessories for sale and rent in Blue Mountain Beach on Scenic Highway 30-A. They also offer a full line of ocean kayaks, scooters, roller blades and other beach gear for sale and rent. Free delivery service is available in the local area.

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Boca Boutique & Galeri

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Location: 174 WaterColor Way; WaterColor Crossings Phone: 850-534-0002

The boutique features ladies apparel with the fashion of Natural Cotton, Tribal, Johnny Was, Miss Me Jeans, Christopher Blue Jeans, Spanx, Sorrelli Jewelry, fashion handbags,and the footwear of Fit Flops, Sanuk, Volatile, and Yellowbox.

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Bow Wow Meow Pet Company

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Location: 4935 E Co Hwy 30A Suite 3 Seagrove Beach, FL 32459 Phone: (850 )534-0009 Website: Click Here to View Point of Contact: John & Natalie Scanlan

Bow Wow Meow Pet Company caters to the dog and cat aficionados. We provide a selection of healthy and organic food as well as pet gear for both dogs and cats. In addition to our product line, we have two private self-washing rooms for your loving dog.



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Location: 4101 East CR30-A Phone: 850-231-4544 Point of Contact: Mike and Linda LaDow

Likely the best Bar-B-Que on Scenic 30-A! Slow cooked, rotisserie chicken, ribs, BBQ, sandwiches, salads and desserts! Importantly, Cocoon’s also sells 150 hot sauces that will light a fire under your you-know-what and make you want to kiss yo mama. Come git it!

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Deja Vu

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Location: 2236 E Co Hwy 30-A Phone: 850-534-0710

DejaVu is an exciting collection of young contemporary clothing inspired by the feminine and bohemian styles of yesterday and modernized for today’s trend conscious woman.

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Duckies Shop of Fun

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Location: 45 Central Square, Suite BC1 Phone: 850-231-4800

Calling all kids and kids at heart! Duckies carries toys, clothing for kids and ladies, gifts, beach gear and more. Discover how much fun shopping in Seaside Beach, FL can be, only at Duckies Shop of Fun!


Fitness Fetish

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Location: Obe District, Seaside Phone: 850-231-5000 Email:

Fitness Fetish is a family oriented Sport & Beach Shop located gulf-side in the Seaside. This sports shop caters to active people that have a fetish (love or obsession) for sports and fitness. They sell top name brands such as Life is Good, Skechers, Tevas, Addias, Insport, Moving Comfort, Speedo, Tommy Hilfiger, Jag, Baja Blue, Jantzen, Thor-lo, and more.

Frank’s Cash & Carry Hardware

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Location: 113 Logan Lane Phone: 850-231-0500

Unlike mega-store chains, where size and volume make a poor substitute for quality and experience, at our store you’ll be welcomed by helpful experts who know you personally. Every project you have is important to us, which is why we’re here to offer you advice and provide you with the right products to make your work easier and your results professional.

Furry Fanatics

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Location: 56 Spires Lane Unit 12A Phone: 850-278-6902 Email: Website: Click Here to View More Info/Special Offer: Click Here to View

Furry Fanatics Pet Center is located at Gulf Place on Highway 30A in Santa Rosa Beach, and we would love to see you. Along with our great selection of all natural food and treats, you’ll discover a wonderful collection of supplies, accessories, apparel and more. And don’t forget our home-baked pet treats. Plus, Furry Fanatics offers an excellent full-service grooming facility, and the renowned 30A Vet clinic next door.

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Fuss Boutique

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Location: 6 WaterColor Blvd., Suite 101A Phone: 850-231-2000 Email:

The Fuss Boutique in WaterColor, FL is a boutique shop that provides women’s fashion clothing and accessories. We feature refreshingly chic, fashion forward designer dresses, tops, shoes, denim, seamless wear from popular boutique brands and some new exciting lines. If you’re looking for the perfect dress, blouse or skirt to complete a perfect outfit, we invite you to take a look around and find out what The Fuss is all about!


Gigi’s Fabulous Kids’ Fashions & Toys

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Location: 62 Main Street, Rosemary Beach Fl 32461 Phone: 850-231-0110

Gigi’s Fabulous Kids’ Fashions & Toys is located in absolutely gorgeous Rosemary Beach, Florida. You should totally come for a visit! in the meantime, enjoy our online store!



Goatfeathers Seafood Market (Seagrove)

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Location: 4042 East CR30-A Phone: 850-267-3342

Goatfeathers Seafood Market (aka, Goatfeathers II) is a carry-out seafood market that is managed by the owners of Goatfeathers Restaurant in Santa Rosa Beach (see our online Dining Guide). They offer a wide selection of fresh fish and seafood as well as prepared dishes. The market is located in the heart of Seagrove Beach.

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Little Red

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Location: 88 WaterColor Way #111 Phone: 850-231-5520 Email:

Little Red is a children’s boutique in Watercolor, Florida happy to be bringing clothes and toys for girls and boys that live in or come to visit the gorgeous beach communities of 30A and South Walton.



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Location: 51 Uptown Grayton Circle, Santa Rosa Beach 32459 Phone: 850-534-0004 Email: Website: Click Here to View

After 20 years in the surf, skate and snowboard business, founder Chip Wilson took the first commercial yoga class offered in Vancouver and found the result exhilarating. The post-yoga feeling was so close to surfing and snowboarding that it seemed obvious that yoga was an ideology whose time had come (again).

Cotton clothing was being used for sweaty, stretchy power yoga and seemed completely inappropriate to Chip, whose passion lay in technical athletic fabrics. From this, a design studio was born that became a yoga studio at night to pay the rent. Clothing was offered for sale and an underground yoga clothing movement was born. The success of the clothing was dependent on the feedback from yoga instructors who were asked to wear the products and provide their insights.

The lululemon name was chosen in a survey of 100 people from a list of 20 brand names and 20 logos. The logo is actually a stylized “A” that was made for the first letter in the name “athletically hip”, a name which failed to make the grade.



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Location: 35 Central Square, Seaside Fl 32459 Phone: 850-213-0010

Mercantile carries goods for men and women that are time-worn, weathered, a bit western and where possible – eco-friendly and American made. We hope you’ll love our vintage-inspired collection of clothing, denim, shoes, boots and sandals. We invite you to listen to our toe-tappin’ tunes as you peruse our bags, wallets, belts, jewelry and gifts. Above all else, we want you to enjoy your time at Mercantile, and if we can help you make your day a bit brighter, ours will be brighter too.


Modica Market

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Location: 109 Central Square Phone: 850-231-1214 Email:

This family-owned market has served the town of Seaside for over 15 years. In addition to being a full service grocery store, Modica Market sells prepared gourmet meals (to-go) for breakfast, lunch and dinner. This Seaside landmark has appeared on CNN and featured in Vogue, Travel & Leisure, TravelSouth and Conde Nast Traveler. Modica Market was also seen in The Truman Show with Jim Carrey. Need we say more?



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Location: 26 Logan Lane Unit B Phone: 850-231-0676 Email:

Ophelia is a high-end swimwear boutique offering the latest styles in swimsuits, cover ups and other beach accessories. We have two locations off of Scenic Hwy 30A in Florida: Grayton Beach and Seacrest. Swimwear lines that we carry are Letarte, Lenny, Shan, Karla Colletto, Robin Piccone, Vix, OndadeMar, Lisa Curran, Shoshanna, Diane Von Furstenberg, Melissa Odabash, Tori Praver, Red Carter, and many more!! We also offer hats and other accessories by Lola and Eugeinia Kim. At Ophelia, we pride ourselves on having a suit to fit each body type.



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Location: E Co Hwy 30-A in the Heart of Seaside Phone: 850-231-5829

Founded on principles of relaxed living, Perspicasity, the popular clothing bazaar has always stayed true to its original mission of providing fashionable clothing made of natural fibers. In Seaside’s early days, creator Daryl Davis ran a produce stand in this now famous location. She soon found that her customers were more interested in the clothes on her back than the fruits and vegetables on her stands. So responding to demand, she began to carry a few cotton items and was pleased to see her clothing sell out each week.

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Pish Posh Patchouli’s

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Location: 82 South Barrett Square Suite 1-C, PO Box 611176, Rosemary Beach FL 32461 Phone: 850-231-2005

Pamper yourself at Pish Posh Patchouli’s. Featuring bath & body, beach essentials, candles, fragrance, hair care, gifts and more.


Pizitz Home & Cottage

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Location: Central Square Phone: 877-508-9411

Since 1988, Pizitz Home & Cottage has furnished numerous houses, not only in Seaside, but in the surrounding communities of Watercolor, Rosemary Beach and Alys Beach. The store’s design projects have been featured in most major shelter magazines, including House Beautiful, Coastal Living, Southern Accents, and Cottage Living, to name a few. Today the store offers a beautiful selection of slip covered sofas and chairs, bleached dining and occasional tables, striking lamps, luxurious bedding and a varied assortment of coffee table books, candles, platters, and original artwork.


Rolland’s Beauty Bar & Art Gallery

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Location: 121 Quincy Circle; Ruskin Place Phone: 850-231-6085

Rolland’s Beauty Bar & Art Gallery in Seaside, FL just came ashore to the Ruskin Place Artist’s Colony! Rolland’s is a contemporary beauty salon and art gallery that offers massage, facials, make up, hair, nails, spray tanning and fine art by master artist Rolland Day. We carry only exclusive hair, make up, and body products such as Davines, Kerastase, Moroccan Oil, Rene Furterer, and Barex.


Rosemary Beach Trading Company

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Location: 34 N. Barrett Square Unit 1C, Rosemary Beach Fl 32461 Phone: 850-231-2410 Email:

The next best thing to owning a house in Rosemary Beach is to own an official Rosemary Beach t-shirt or hat! The Rosemary Beach Trading Company offers a great selection of Rosemary Beach logo wear for all members of the family, as well as many unique gift items.


Seagrove Village Market Cafe

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Location: 3004 County Road 395; Just North of Scenic 30-A Phone: 850-231-5736 Point of Contact: Cathie

The Seagrove Village Market Cafe is a small convience-type grocery store with a cafe-restaurant in the back. This Seagrove Beach landmark (founded in 1949) is a favorite among locals and long-time visitors to the area. The store also carries the popular “SGB” logo wear.

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Seaside Kids

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Location: 63 Central Square, Seaside Fl 32459 Phone: 850-231-1733 Email:

Today Seaside Kids is the headquarters for the young and young-at-heart. Taking direction from its big sister store, Seaside Beach, Kids offers the Seaside logo t-shirt for infants and children in the same wonderful shades of its coastal surroundings. 


Shimmering Seas Jewelry

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Location: 27-A Quincy Circle, Seaside Fl Phone: 850-231-5100 Email:

Elegant sterling silver, gold, diamonds, pearls and many more shimmering jewelry collections and unique gifts.

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Shooz of Grayton

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Location: 37 Logan Ln Ste 2, Santa Rosa Beach, FL 32459 Phone: 850-231-0855

Get ready for fun in the sun with many popular sandal lines such as Keen and Teva!


Shops of Grayton

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Location: 26 Logan Lane

If you were to look up the word “charming” in the dictionary, you would likely find a picture of the Shops of Grayton next to the definition. This quaint shopping area is home to eight colorful and tasefully appointed shops that offer a variety of apparel, gifts and art. While you’re there, be sure to check out the impressive “dog wall” which has paintings of many local pets.


Shops of Gulf Place

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Location: Corner of Scenic 30-A & CR393 Phone: 800-336-4853

The Gulf Place Town Center brings an eclectic collection of neighborhood shops and services to our growing community. The Town Center ‘s central location, at the intersection of County Roads 30A and 393, makes it a natural stop for area residents, as well as visitors to the beach-front park.

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Soho Beach

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Location: 45 Town Center Loop #C6; Gulf Place Town Center Phone: 850-267-0729

Whether you are looking for a casual beach outfit or a dress to go out to dinner, Soho Beach in the shops of Gulf Place has got it! With the latest fashions by Juicy Couture, Micheal Stars and Trina Turk, you are bound to find everything you need to look good at the beach!


Solace Day Spa & Salon

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Location: 8 S Barrett Square, Rosemary Beach Fl 32413 Phone: 850-231-6801 Website: Click Here to View

Solace Day Spa & Salon offers a wide variety of relaxing spa treatments, including massage therapy, luxurious facials, nails services and refreshing body treatments, all in a unique tropical setting. They also offer contemporary hair and make-up services from trained professionals.

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Sundog Books

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Location: P.O. Box 4692, 89 Central Square, Seaside Fl 32459 Phone: 850-231-5481

An eclectic selection of books, greeting cards and gifts for all ages.


The Beach Butlers

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Location: P.O. Box 611537 Phone: 850-276-0764 Email:

The Beach Butlers is a concierge service that will do your shopping for you before you get to the beach. Their motto is, “You enjoy the shore while we wait in line at the store.”

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The Beach Group

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Location: 3648 W. Scenic 30-A Phone: 850-622-0107 Email: Website: Click Here to View

A new Beach House…the perfect gift!

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The Zoo Gallery

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Location: 89 Holtz Avenue Phone: 850-231-0777

From the beginning in 1979, The Zoo Gallery’s vision has been to promote American artists, provide products of exceptional quality and to excel in providing outstanding customer service. The gallery and its three locations, Destin, Sandestin & Grayton Beach, FL, display an eclectic mix of the best art and craft to be found in this country. The Zoo Gallery carries handcrafted pottery, unique jewelry, limited edition prints, handmade furniture, recycled metal, artisan glass, award-winning t-shirts, wearable art, cards & books.


Uptown Grayton

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Location: On Scenic Route 30-A just East of County Road 283

Uptown Grayton is a casual yet upscale shopping area that is located just east of County Road 283 in Grayton Beach. This walkable collection of shops and restaurants includes the Broken Egg Cafe, Starbucks and more.


WaterColor Crossing

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Location: County Road 395; 1/2 mile North of Scenic 30-A

WaterColor Crossing is a small shopping center located on County Road 395, about 1/2 mile north of Scenic 30-A. The center has a Publix grocery store as well as a package store,  dry cleaners, liquor store, womens clothing boutique and a childrens boutique.  The area’s main fire department is located in the same development.


Willow & Woods

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Location: 5 Main Street 3A, Rosemary Beach Fl & Central Square, Seaside Fl Phone: 850-231-07433

Willow is a boutique in Rosemary Beach with upscale clothing and one-of-a-kind jewelry. Willow + Woods is located in Rosemary Beach & Seaside FL and offers great fashion for men and women. Vince, Billy Reid, Tory Burch, Tucker, Joie, Current/Elliott.

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