Barefoot Princess/Island Clothier

WaterColor - (Resort Wear)

Barefoot Princess is an exclusive Lilly Pulitzer® retailer, carrying an extensive line of signature Lilly® resort apparel. The store’s wide collection includes merchandise for ladies, children and home; as well as ladies shoes, jewelry and accessories.

Beau Interiors

Grayton Beach - (Interior Design)

Big Daddy’s Bikes & Beach Sports

Blue Mountain Beach - (Bike Rentals)

Big Daddy’s Bike & Beach Sports offers a wide range of bikes and accessories for sale and rent. They also offer a full line of ocean kayaks, scooters, roller blades and other beach gear for sale and rent. Free delivery service is available in the local area.

Boca Boutique & Galeri

WaterColor - (Women)

The boutique features ladies apparel with the fashion of Natural Cotton, Tribal, Johnny Was, Miss Me Jeans, Christopher Blue Jeans, Spanx, Sorrelli Jewelry, fashion handbags,and the footwear of Fit Flops, Sanuk, Volatile, and Yellowbox.

Cocoon’s

Seagrove Beach - (Specialty Foods)

Likely the best Bar-B-Que on Scenic 30-A! Slow cooked, rotisserie chicken, ribs, BBQ, sandwiches, salads and desserts! Importantly, Cocoon’s also sells 150 hot sauces that will light a fire under your you-know-what and make you want to kiss yo mama. Come git it!

Deja Vu

Seaside - (Women)

DejaVu is an exciting collection of young contemporary clothing inspired by the feminine and bohemian styles of yesterday and modernized for today’s trend conscious woman.

Duckies Shop of Fun

Seaside - (Children)

Calling all kids and kids at heart! Duckies carries toys, clothing for kids and ladies, gifts, beach gear and more.

Fitness Fetish

Seaside - (Sporting Goods)

Fitness Fetish is a family oriented Sport & Beach Shop located gulf-side in the Seaside. This sports shop caters to active people that have a fetish (love or obsession) for sports and fitness. They sell top name brands such as Life is Good, Skechers, Tevas, Addias, Insport, Moving Comfort, Speedo, Tommy Hilfiger, Jag, Baja Blue, Jantzen, Thor-lo, and more.

Fuss Boutique

WaterColor - (Women)

The Fuss Boutique is a boutique selling women’s fashion clothing and accessories. We feature refreshingly chic, fashion forward designer dresses, tops, shoes, denim, seamless wear from popular boutique brands and some new exciting lines. If you’re looking for the perfect dress, blouse or skirt to complete a perfect outfit, we invite you to take a look around and find out what The Fuss is all about!

Gigi’s Fabulous Kids’ Fashions & Toys

Rosemary Beach - (Children)

Goatfeathers Seafood Market

Seagrove Beach - (Specialty Foods)

Goatfeathers Seafood Market (aka, Goatfeathers II) is a carry-out seafood market that is managed by the owners of Goatfeathers Restaurant in Santa Rosa Beach (see our online Dining Guide). They offer a wide selection of fresh fish and seafood as well as prepared dishes. The market is located in the heart of Seagrove Beach.

Gulf Place

Santa Rosa Beach - (Shopping Areas)

The Gulf Place Town Center brings an eclectic collection of neighborhood shops and services to our growing community. The Town Center ‘s central location, at the intersection of County Roads 30A and 393, makes it a natural stop for area residents, as well as visitors to the beach-front park.

Little Red

WaterColor - (Children)

Little Red is a children’s boutique in Watercolor, Florida happy to be bringing clothes and toys for girls and boys that live in or come to visit the gorgeous beach communities of 30A and South Walton.

Mercantile

Seaside - (Men, Women)

Mercantile carries goods for men and women that are time-worn, weathered, a bit western and where possible – eco-friendly and American made. We hope you’ll love our vintage-inspired collection of clothing, denim, shoes, boots and sandals. We invite you to listen to our toe-tappin’ tunes as you peruse our bags, wallets, belts, jewelry and gifts. Above all else, we want you to enjoy your time at Mercantile, and if we can help you make your day a bit brighter, ours will be brighter too.

Modica Market

Seaside - (Grocery Stores)

This family-owned market has served the town of Seaside for over 15 years. In addition to being a full service grocery store, Modica Market sells prepared gourmet meals (to-go) for breakfast, lunch and dinner. This Seaside landmark has appeared on CNN and featured in Vogue, Travel & Leisure, TravelSouth and Conde Nast Traveler. Modica Market was also seen in The Truman Show with Jim Carrey. Need we say more?

Oceana Blue Boutique

Gulf Place - (Lifestyle Stores, Women, Men)

High standards of service and quality are what we strive to remain synonymous with Oceana Blue Boutique. Come in today to experience what personal service and quality merchandise can do for your lifestyle. We can even have this seasons must haves shipped directly to your door. From clothes to boots to jewelry to accessories, Oceana Blue Boutique has it all.

Ophelia

Grayton Beach - (Women)

Ophelia is a high-end swimwear boutique offering the latest styles in swimsuits, cover ups and other beach accessories. We have two locations off of Scenic Hwy 30A in Florida: Grayton Beach and Seacrest. Swimwear lines that we carry are Letarte, Lenny, Shan, Karla Colletto, Robin Piccone, Vix, OndadeMar, Lisa Curran, Shoshanna, Diane Von Furstenberg, Melissa Odabash, Tori Praver, Red Carter, and many more!! We also offer hats and other accessories by Lola and Eugeinia Kim. At Ophelia, we pride ourselves on having a suit to fit each body type.

Per-spi-cas-ity

Seaside - (Lifestyle Stores, Resort Wear, Women)

Founded on principles of relaxed living, Perspicasity, the popular clothing bazaar has always stayed true to its original mission of providing fashionable clothing made of natural fibers. In Seaside’s early days, creator Daryl Davis ran a produce stand in this now famous location. She soon found that her customers were more interested in the clothes on her back than the fruits and vegetables on her stands. So responding to demand, she began to carry a few cotton items and was pleased to see her clothing sell out each week.

Twenty-five years later shoppers are still perusing wares in the original beachside cottages. Each little 56-square-foot hut is arranged like a vignette so the customer has an idea of how to wear the style. The open-air market carries clothing that can transcend the beach lifestyle from one year to another. In addition, Perspicasity offers a wide assortment of bohemian accessories and house wares ranging from straw cowboy hats, French market totes, Havaiana flip flops, handmade jewelry, batik sarongs, colorful cotton mats, and festive vases.

A must destination for travelers seeking the most extraordinary shopping experience on the Gulf of Mexico, Perspicasity is open year-round, weather permitting. Please visit the market on County Road 30-A in Seaside or contact us at 850-231-5829 or perspicasity@seasidestores.com.

Pish Posh Patchouli’s

Rosemary Beach - (Gifts, Salon - Spa)

Pamper yourself at Pish Posh Patchouli’s. Featuring bath & body, beach essentials, candles, fragrance, hair care, gifts and more.

Piztiz Home & Cottage

Seaside - (Interior Design)

Since 1988, Pizitz Home & Cottage has furnished numerous houses, not only in Seaside, but in the surrounding communities of Watercolor, Rosemary Beach and Alys Beach. The store’s design projects have been featured in most major shelter magazines, including House Beautiful, Coastal Living, Southern Accents, and Cottage Living, to name a few. Today the store offers a beautiful selection of slip covered sofas and chairs, bleached dining and occasional tables, striking lamps, luxurious bedding and a varied assortment of coffee table books, candles, platters, and original artwork.

Rolland’s Beauty Bar & Art Gallery

Seaside - (Salon - Spa)

The ONE… The ONLY… The HIP… Rolland’s Beauty Bar & Art Gallery just came ashore to the Ruskin Place Artist’s Colony of Seaside, Florida! Rolland’s is a contemporary beauty salon and art gallery that offers massage, facials, make up, hair, nails, spray tanning and fine art by master artist Rolland Day. We carry only exclusive hair, make up, and body products such as Davines, Kerastase, Moroccan Oil, Rene Furterer, and Barex.

Rosemary Beach Trading Company

Rosemary Beach - (Resort Wear)

The next best thing to owning a house in Rosemary Beach is to own an official Rosemary Beach t-shirt or hat! The Rosemary Beach Trading Company offers a great selection of Rosemary Beach logo wear for all members of the family, as well as many unique gift items.

Seagrove Village Market Cafe

Seagrove Beach - (Grocery Stores)

The Seagrove Village Market Cafe is a small convience-type grocery store with a cafe-restaurant in the back. This Seagrove Beach landmark (founded in 1949) is a favorite among locals and long-time visitors to the area. The store also carries the popular “SGB” logo wear.

Seaside Kids

Seaside - (Children)

Today Seaside Kids is the headquarters for the young and young-at-heart. Taking direction from its big sister store, Seaside Beach, Kids offers the Seaside logo t-shirt for infants and children in the same wonderful shades of its coastal surroundings. The Kids collection of fun beach fashion features original graphic tees designed exclusively for Seaside, swim trunks for boys, bold graphic dresses, and adorable bikinis for girls. To complete the perfect beach wardrobe, the collection includes sunglasses, bucket hats, sunscreen and fun turtle necklaces. In addition to the cutest clothing on the coast, Kids offers the perfect toys for the beach, travel, and rainy days.

The Seaside Kids Spa line includes “No Tear” shampoo, hair detangler, Magic beach powder (an amazing product that keeps the sand from sticking to those little feet), and fun bath fizzies.

Shimmering Seas Jewelry

Seaside - (Jewelry)

Elegant sterling silver, gold, diamonds, pearls and many more shimmering jewelry collections and unique gifts. 

Shooz of Grayton

Grayton Beach - (Women)

Get ready for fun in the sun with many popular sandal lines such as Keen and Teva!

Shops of Grayton

Grayton Beach - (Shopping Areas)

If you were to look up the word “charming” in the dictionary, you would likely find a picture of the Shops of Grayton next to the definition. This quaint shopping area is home to eight colorful and tasefully appointed shops that offer a variety of apparel, gifts and art. While you’re there, be sure to check out the impressive “dog wall” which has paintings of many local pets.

Soho Beach

Santa Rosa Beach - (Women)

Whether you are looking for a casual beach outfit or a dress to go out to dinner , Soho Beach in the shops of Gulf Place has got it! With the latest fashions by Juicy Couture, Micheal Stars and Trina Turk, you are bound to find everything you need to look good at the beach!

Solace Day Spa & Salon

Rosemary Beach - (Salon - Spa)

Solace Day Spa & Salon offers a wide variety of relaxing spa treatments, including massage therapy, luxurious facials, nails services and refreshing body treatments, all in a unique tropical setting. They also offer contemporary hair and make-up services from trained professionals.

Sundog Books

Seaside - (Books)

An eclectic selection of books, greeting cards and gifts for all ages.

The Beach Butlers

All Towns - (Services)

The Beach Butlers is a conceirge service that will do your shopping for you before you get to the beach. Their motto is, “You enjoy the shore while we wait in line at the store.” Click on the shopping bag icon above to access their online Order Form.

The Beach Group

All Towns - (Gifts)

A new Beach House…the perfect gift!

The Zoo Gallery

Grayton Beach - (Gifts)

From the beginning in 1979, The Zoo Gallery’s vision has been to promote American artists, provide products of exceptional quality and to excel in providing outstanding customer service. The gallery and its three locations, Destin, Sandestin & Grayton Beach, FL, display an eclectic mix of the best art and craft to be found in this country. The Zoo Gallery carries handcrafted pottery, unique jewelry, limited edition prints, handmade furniture, recycled metal, artisan glass, award-winning t-shirts, wearable art, cards & books.

Uptown Grayton

Grayton Beach - (Shopping Areas)

Uptown Grayton is a casual yet upscale shopping area that is located just east of County Road 283 in Grayton Beach. This walkable collection of shops and restaurants includes the Broken Egg Cafe, Starbucks and more.

WaterColor Crossing

WaterColor - (Shopping Areas)

WaterColor Crossing is a small shopping center located on County Road 395, about 1/2 mile north of Scenic 30-A. The center has a Publix grocery store as well as a package store,  dry cleaners, liquor store, womens clothing boutique and a childrens boutique.  The area’s main fire department is located in the same development.

Willow & Woods

Rosemary Beach, Seaside - (Men, Women)

Willow is a boutique in Rosemary Beach with upscale clothing and one-of-a-kind jewelry. Willow + Woods is located in Rosemary Beach & Seaside FL and offers great fashion for men and women. Vince, Billy Reid, Tory Burch, Tucker, Joie, Current/Elliott.