Resort Wear Shopping Locations

Barefoot Princess/Island Clothier

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Location: 4 WaterColor Blvd., Watercolor FL 32459 Phone: 850-534-0825 Website: Click Here to View

Barefoot Princess is an exclusive Lilly Pulitzer® retailer in WaterColor, Florida on Scenic Highway 30-A. Barefoot Princess carries an extensive line of signature Lilly® resort apparel. The store’s wide collection includes merchandise for ladies, children and home; as well as ladies shoes, jewelry and accessories.


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Location: 10343 Hwy 30A-E, Suite B-120 Seacrest Beach, FL 32413 Phone: (850) 213-0031

Ophelia is Scenic 30-A’s very own designer swimwear boutique. With two locations in Seacrest Beach and Seaside, you can be sure to find a perfect designer swimsuit ensemble to fit your style for the Scenic 30-A beach days!

Hours: 10 a.m.-8 p.m. Monday-Sunday (Winter hours are 10 a.m.-5 p.m. from August-February.)


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Location: 178 Market Seaside, Florida 32459 Phone: 850-231-5829 Email: Website: Click Here to View

Founded on principles of relaxed living, Perspicasity, the popular clothing bazaar has always stayed true to its original mission of providing fashionable clothing made of natural fibers. In Seaside’s early days, creator Daryl Davis ran a produce stand in this now famous location. She soon found that her customers were more interested in the clothes on her back than the fruits and vegetables on her stands. So responding to demand, she began to carry a few cotton items and was pleased to see her clothing sell out each week.

Rosemary Beach Trading Company

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Location: 34 N. Barrett Square Unit 1C, Rosemary Beach Fl 32461 Phone: 850-231-2410 Email:

The next best thing to owning a house in Rosemary Beach is to own an official Rosemary Beach t-shirt or hat! The Rosemary Beach Trading Company offers a great selection of Rosemary Beach logo wear for all members of the family, as well as many unique gift items.

Shades | 30Avenue

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Location: 12805 US HWY 98 EAST, Inlet Beach FL 32413 Phone: 850-909-0122

Located in Inlet Beach in the 30Avenue shopping center, Shades offers sunglasses and apparel for both men and women. They features designer brands such as Costa, Maui Jim, Tory Burch, Vineyard Vines, Southern Tide, Prada, Ray Ban, Sanuk sandals and many more coveted brands.

Willow + Mercer | 30Avenue

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Location: 12805 US HWY 98 EAST, Inlet Beach FL 32413 Phone: 850.909.0009 Website: Click Here to View

Located in the 30Avenue shopping center in Inlet Beach, Willow + Mercer features a shoe salon, bar area, men’s department and colorful lounge, in addition to its wide array of women’s clothing and accessories.

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